SATURDAYS is a lifestyle brand that offers high-quality and affordable eyewear. Our seamless omnichannel experience allows customers to browse through our app, web, Home Try-On service and lifestyle stores. Shop when you want, how you want.


SATURDAYS is deeply committed to providing vision for you to shape the world. Our mission has remained the same since day one; to inspire confidence in every person by creating authentic, lifestyle eyewear that's affordable and convenient See the world with SATURDAYS and make every day fun like the weekend!

2016We launched our staple pieces online. We broke the Internet, but never your wallet!
2019With the constant growth of our collection and brand, we opened two lifestyle stores in Jakarta.
2020SATURDAYS pioneered the Home Try-On service in Indonesia.
2021We started our B2B service, partnered with insurance companies, and opened a total of 7 stores in Jakarta and Tangerang.
2022We evolved into one of the leading eyewear brands in Indonesia and opened 38 stores in 11 cities across Indonesia with approximately 250 employees.

We aim to continue our mission of solving vision impairment problems in Indonesia through tech-enabled omnichannel approaches and opening more lifestyle stores in more cities in Indonesia.

Our first exhibition2016
Our first lifestyle storelotte shopping avenue, 2020
We opened a total of 7 stores in 2021pondok indah mall 2021
We pioneered the HTO service home try-on
We opened 38 stores across Indonesia in 2022ashta district 8, 2022

Premium quality build

Real rivets staked through front and side to improve strength
Premium hinges & German akulon-coated screws for durability
Single sheet cellulose italian acetate to maintain color parity
Anti scratch, anti reflection, and 100% UV protection
Hand polished with german wax
Asian fit nosepad

omnichanel shopping experience

LIFESTYLE STORESPick your favorite pair and wait for your glasses to be ready with a selection of tea, coffee, and fresh-baked cookies. So good you can almost taste them!
HOME TRY-ONCan't go to the store? Let us bring the store to your home, free of charge! Try our entire collection, get an eye exam, and make a purchase without leaving your couch!
web & appBrowse through our collection, try them on virtually, and make a purchase, all through your phone. Eyewear shopping is now easy peasy lemon squeezy.
Corporate try onWith our CTO service, you can shop for eyewear with your colleagues during lunch break at the office. Stress-free, convenient and fun, you can have it all!
b2bWe are partnering with several third-party administrators and insurance providers to give you maximum comfort and benefits.